About YANA

The Norfolk farming charity the Clan Trust was ahead of its time in 2008 when it launched the You Are Not Alone project, now known as YANA.

The YANA format – to provide mental health support for the agriculture and rural community.

YANA became a charity in its own right in 2020. Now we are much-admired by many national bodies, including The Royal Countryside Fund, Public Health England and The Worshipful Company of Farmers.

YANA’s Mission: Improve Mental Health in Agriculture and Rural Businesses in East Anglia

We do this by:

YANA is establishing itself as a key East Anglian charity.

With the generous support of the Alan Boswell Group Charitable Trust, we are now able to work across Norfolk, Suffolk, Essex, and Cambridgeshire.


Our Values

YANA works to a set of values in our decision-making processes, affecting how we behave and what we expect from each other. They also show what you can expect from us.


we do what we say we are going to do, and in the best way possible for all concerned


we respect everyone’s right to confidentiality and anonymity with no judgement


we always act in the best interests of agricultural and rural business communities


we believe all people are of equal value and we show respect and care to everyone we have contact with

Our Impact

YANA makes a positive difference to agricultural and rural communities in East Anglia.

We have evidence of the difference we make to peoples’ lives and their mental health through our monitoring and evaluation processes.

After undertaking a Social Value review of the training we provide, we learnt that for every £1 invested, £3.85 worth of social value is created for society. For further details about this please email admin@yanahelp.org.

“The service I received was great.

The flexibility and easy access to the charity
worked well.”


“Very informative and hopefully useful going forward. Lots of practical big and small tips to improve world and home conversations and hopefully help people. Good combination of presentation and practical activities.”


Counselling improves mental health, relationships, and workIn 2023 YANA had a 20% increase in the requests for help made to our helpline and we increased the number of counselling sessions provided from 6 to 9.

People that received counselling noticed an improvement in three key areas of life; mental health, relationships and work.

Whilst 93% felt better able to manage their problems.

This means those people are able to experience a better quality of life through improved relationships, are able to think more clearly and work more safely.

Read more about the work of YANA IN 2023.

Our People


Emma Haley

Our Charity Director, Emma Haley has worked in charities, with a focus on mental health, for over 15 years. She meets regularly with our Trustees and oversees all aspects of the Charity.

Sarah Jones

Our Helpline Administrator supports the helpline team and co-ordinates YANA’s counselling service.

Operations Manager

We are currently recruiting for an Operations Manager, if you think this could be you, please see the job pack here Operations Manager Job Pack

The six Trustees include Mrs Virginia Edgecombe, Mr Mike Horton, Mr Henry Kilvert (Chair), Mr Henry Lamb, Mr Grant Pilcher, Mr Steven Rudd, and Mr Tom Streeter (Vice-Chair).

YANA Chair Henry Kilvert, shared his vision for our work when he took on the role in 2020.

We have two Patrons:

  • The Lady Dannatt MBE, HM the Lord-Lieutenant of Norfolk
  • Mrs Melinda Raker MBE DL, founder of YANA.

Our Finances

Our annual reports and finances submitted to the Charities Commission each year.

2022/23 Annual Report & Finances

2021/22 Annual Report & Finances

2020/21 Annual Report & Finances

Our Policies

As a charity, YANA abides by a set of policies. We signpost our volunteers, funders and job applicants to read them.

If you have any questions about YANA’s policies, please get in touch